You may not like a song, but you see the video and may change your mind.” “When we opened CDs, we would see the artists’ whole photo shoot. “Growing up in the ’90s and early ’00s, we had videos that told stories,” she explains. Using her creative arts background (she went to Howard University to study dance), Sankara continued to help Saweetie express her vision through clothing. But when I went, they really wanted me on the team!”
They told me to hit them up whenever I come to L.A., but you never really believe that. “She needed something for that evening, and I came through with a bunch of options. The stylist met the rapper by chance back in May through a photographer friend, who said Saweetie was in dire need of a last-minute outfit for Washington, D.C.’s Midnite BBQ concert. “The dancers were supposed to bring her outfit but they got stuck on the airplane,” Sankara recalls. Nostalgia has also seeped into Saweetie’s performance looks this year, most of which were birthed by Sankara Xasha Ture. And she’s leaving the house in the middle of the day to do lunch.” “She’s coming back home from shopping, and she’s either ironing, cleaning the pool or casually talking to her girls. “The theme of my mood board was bougie and rich housewife,” the rapper, whose first foray in the industry was her “Money Makin’ Mamis” online store in college, explains. The line features velvet two-piece sets, raunchy diamante dresses, motocross-inspired prints and latex bottoms - all of which embody her dual-style of girlish tomboy.
Now, Saweetie can count on her peers to rock her own clothing, as she launched her collection with Pretty Little Thing on Sept. “Being a young black and asian girl, seeing someone who came from the same background start her own fashion trend was inspiring,” she explains. “She made fashion week popping, and had the flyest celebrities wearing. The “My Type” star also looked to Kimora Lee Simmons as a fashion icon, admiring the empire she built with Baby Phat - a comtemporary brand that dominated the early ‘00s, and was recently resurrected in partnership with Forever 21 in June.
This 35-minute online screening included an exclusive shopping day with the “My Type” rapper along with musical performances and other interactive segments as she wore items from the company.How Saweetie Is Keeping Up Momentum In Hip-Hop's 'Sink Or Swim' World This partnership also included Amazon for their “Icy Season” holiday special. Let’s take a closer look into each of these partnerships.įrom being a fan of the beloved brand since a teenager, it was only right that Saweetie developed a collaboration with Calvin Klein. These partnerships include a wide range of companies including cosmetics, fashion, food, and even hair styling products. Saweetie is making waves for having over five partnerships at once and this is only the beginning for the “Get It Girl” artist. Saweetie joins the long list of female rappers such as Lil’ Kim and Megan Thee Stallion who have landed brand partnerships in the past, leading to much longevity and long-lasting relationships with some of our favorite household brands to date. This Icy Girl’s ability to keep securing the bag with brands is incomparable!įor many musical artists in the industry, brand partnerships are a creative way to reach a new audience and market yourself in a way that might not always be their usual scope.
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